
Making the Choice: A Cost-Benefit Analysis for Your Book’s Success

Series: THE INDIE AUTHOR’S JOURNEY: A Real-World Guide to Self-Publishing
Part 2: Pre-Publishing Preparation

March 19, 2025 | 9-minute read
Last week, we explored the key professionals needed to transform your manuscript into a published book. Today, let’s dig deeper into a crucial decision: Should you hire these professionals individually or work with a full-service publishing company?
I’ve experienced both paths. When I published my first romance novel, I chose Dorrance Publishing* because I was new to the process and wanted guidance. Since then, I’ve hired individual professionals for various projects.
Most recently, when creating my kids’ book, I started the independent route but ultimately chose one of Aila Designs’* full-service packages when deadlines and health issues made me reassess my approach.
Let me share what I’ve learned about both paths.
Understanding Both Paths
The Individual Approach
Hand-selecting each professional individually is one way to go, and it comes with many “pros”:
Complete control over team selection
Flexibility in timing
Often lower overall costs
Direct communication with each professional
But there are also “cons” that can be a discouragement to choosing this path:
More project management
More research, vetting, and firing
Coordinating multiple schedules
Managing separate contracts
The Full-Service-Team Approach
Hiring a publishing company is also a valid solution that comes with several “pros”:
One-stop convenience
Pre-vetted team
Built-in project management
Single point of contact
Flexible service options (individual or package)
Professional guidance throughout process
But it also comes with some “cons” that you may find daunting:
Generally higher upfront costs for packages.
Quality and flexibility vary between companies.
Need to research company reputations carefully.
Some companies may have service limitations.
Deep Dive: Benefits to the DIY Approach
Hand-Picked Teams
When you choose to hire professionals individually, you have total control over who joins your team. You can select based on:
Personal connection
Portfolio style
Communication approach
Budget fit
Timeline availability
My experience hiring individual professionals taught me that this control can be invaluable. You can find perfect matches for your specific needs, whether that’s an editor who specializes in your genre or a cover designer who exactly matches your vision.
Flexibility
The DIY approach lets you work at your own pace. You can:
Set your own timeline.
Adjust schedules as needed.
Work with professionals when your budget allows.
Take time to make decisions.
Cost Management
While quality work requires investment, independent hiring allows you to:
Space out expenses.
Choose service levels for each aspect.
Mix premium and budget services.
Adjust spending based on priorities.
DIY Challenges to Consider
Project Management Reality
Being your own project manager means you’re responsible for:
Coordinating multiple schedules.
Handling all communication.
Resolving any conflicts.
Ensuring deadlines align.
Managing revisions across team members.
I learned this firsthand when trying to coordinate my kids’ book illustrations with formatting deadlines. When you’re managing multiple professionals, one delay can affect your entire timeline.
The Vetting Process
Finding the right professionals takes work that includes:
Researching potential team members.
Checking references.
Reviewing portfolios.
Requesting sample work.
Negotiating terms.
While the Internet makes finding professionals easier, it also means more options to sort through. You’ll need to carefully evaluate each person’s credentials and work quality.
In my last post, I mentioned that I had a bittersweet experience with my illustrator. And it really cemented how difficult it can be to deal with individuals yourself, especially if you don’t have enough experience. And I certainly didn’t.
Everything started off fine, and I was even looking forward to working with her on the rest of the books in the series.
And then came all her issues and ailments. First, it was one thing. Then it was her health. And then it was a more serious health issue that resulted in missed deadlines, illustrations that weren’t completed to my satisfaction, and finally process and money disputes.
But it taught me valuable lessons about proper vetting, contracts, payment schedules, and, ultimately, working with a seasoned professional.
These challenges with individual professionals are exactly why many authors consider full-service companies. However, don’t let one difficult experience discourage you from the DIY path — it’s all about learning and growing stronger in your publishing journey.
Deep Dive: Benefits to Full-Service Publishing
One-Stop Convenience
Working with a publishing company offers:
Single point of contact.
Coordinated team effort.
Streamlined communication.
Built-in project management.
My experience with Aila Designs during a tight deadline proved invaluable. Even though I ended up handling the KDP upload myself (a learning experience I’ll share in a future post!), having everything else coordinated through one company helped immensely.
When you’re dealing with multiple aspects of book production — especially under time constraints or health issues — having a single point of coordination can be a game-changer.
Professional Guidance
Quality companies provide:
Industry expertise.
Established workflows.
Production guidance.
Marketing insights.
Quality and Service Variations
Company experiences can vary significantly:
Some, like Aila Designs, offer flexibility and customization.
Others, like my experience with Dorrance, may have more rigid processes.
Service quality and communication can differ.
Package options and limitations vary.
Pre-Vetted Professionals
One significant advantage of quality publishing companies is their pre-vetted team of professionals.
When I worked with Aila Designs after my challenging illustrator experience, it was a relief to know that:
Team members were already proven.
The company handled any professional issues.
Communication channels were established.
Contracts and payments were standardized.
Full-Service Challenges
Cost Considerations
While full-service companies offer convenience, understand that:
Package deals usually require larger upfront investments.
You might pay for services you don’t need.
Individual service prices may be higher than freelance rates.
Some companies require full payment before work begins.
Company Research Required
Just as DIY requires vetting individuals, you’ll need to vet companies:
Research company reputation and history.
Read author testimonials and reviews.
Understand their specific processes.
Review contract terms carefully.
My advice? Research thoroughly and ask questions such as:
Revision policies.
Whether you can use your own professionals.
If services can be purchased individually.
What their typical timeline looks like.
When I worked with Dorrance Publishing, I learned that companies can vary significantly in their approaches, which is why this research phase is so crucial.
Some things to investigate:
Revision policies and limitations
Rights to your work
Timeline flexibility
Communication processes
Service Limitations
Even with full-service companies, you might face challenges:
Some companies have rigid processes.
Package options might not perfectly fit your needs.
Quality can vary between services within the same company.
Communication may go through multiple channels.
Making Your Decision
Before you dive into our quick quiz, consider these key factors:
Time vs. Money
DIY usually costs less but requires more time.
Full-service costs more but saves time.
Consider what’s more valuable to you right now.
Experience Level
New to publishing? A full-service company can teach you the ropes.
Have publishing experience? You might prefer DIY control.
Consider starting with full-service and transitioning to DIY later.
Rights and Royalties
A critical aspect of choosing your publishing path is understanding how it affects your earnings and rights.
With the DIY approach, you:
Keep all rights to your work.
Split royalties only with selling platforms (Amazon, Barnes & Noble, etc.).
Keep 100% of direct sales through your website.
Maintain complete control over pricing and distribution.
With the full-service companies, policies vary:
Some take a percentage of royalties.
Others don’t take any.
Most reputable companies let you keep 100% rights to your work.
Check if they create their own sales channels.
My experience shows how companies can differ. Both Dorrance and Aila let me keep 100% rights to my stories and all materials, but royalty arrangements varied based on their sales channel involvement.

Quick Quiz: Find Your Path
Answer these questions honestly to help determine your best approach:
When starting a project, do you prefer:
A. Having control over every detail?
B. Having someone guide you through the process?
Project Management Style:
A. “I prefer handling details and coordinating people myself.”
B. “I’d rather have someone else coordinate the moving parts.”
Budget Structure:
A. “I’d prefer to space out payments over time.”
B. “I’m comfortable with a larger upfront investment.”
Decision Making:
A. “I want to personally select each professional.”
B. “I’m happy to work with a pre-vetted team.”
Time Investment:
A. “I have time to research and manage multiple professionals.”
B. “I need a more streamlined, managed process.”
Experience Level:
A. “I’m confident in my understanding of the publishing process.”
B. “I’d like guidance through the publishing journey.”
How do you feel about vetting professionals?
A. “I’m confident in my ability to evaluate and manage individual contractors.”
B. “I’d prefer working with pre-vetted professionals through an established company.”
“When it comes to contracts and payments:
A. I’m comfortable negotiating terms and managing multiple contracts.”
B. I prefer having standardized agreements handled by one company.”
Regarding rights and royalties, which matters most to you:
A. Keeping complete control over all sales channels and royalties?
B. Willing to consider shared royalties for comprehensive service?
Results Interpretation
Mostly A’s: You’re likely well-suited for the DIY approach. You value control and are willing to invest time in managing your project.
Mostly B’s: A full-service company might be your best bet. You’ll appreciate the guidance and coordinated approach.
Mixed Results: Consider a hybrid approach. You might start with a full-service company to learn the ropes, then transition to DIY for future projects. Or use full-service for complex projects (like illustrated books) and DIY for simpler ones.
(Remember: There’s no wrong choice — only what works best for you and your specific project.)
So tell me which publishing path appeals to you most? Do you have questions about either approach? Please share in the comments below!
Related Topics: publishing services comparison, self-publishing costs, publishing company evaluation, indie publishing options, publishing decision making, author services, publishing support choices
* NOTE: I receive no compensation from the businesses listed in this post.
Also, I made several references to my first kids’ book, The Adventure in the Magical World. If you’d like to check it out, click here.

Alicia Strickland
Hi! I write across multiple genres under various pen names. But for nonfiction, I write as myself. As a designer with a love of Old Hollywood and all things creative, I bring diverse perspectives to my storytelling... and to my blog. In the unlikely event that I’m not writing, I enjoy crafting, gardening, or spending time with my flame-point Siamese, Hunter.
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